Portfolio Dark

Selected Work

Since our founding in 2003, we’ve helped our clients win. Our work includes brand strategy, brand name and proposition; logo and graphics; package design; website development; collateral; advertising campaigns; trade presentations; targeted PR; social strategy and more.

 

John Page Classic

The Custom Production Guitar™ strategy and campaign drive breakthrough launch year sales, Guitar Player Magazine Hall of Fame selection for John Page Classic.

Sanfaustino

The Calcium Water campaign featuring brand spokes-skeleton Bones opens 4400 doors in 18 months. “Best American Advertising,” US Ad review. NY Times feature.

Reebok

What a Place to Play campaign creates major excitement and traffic for important new Reebok destination at Sears. Year One sales $100-milliion.

 

Vital Choice

Savor the Essence of Purity campaign ties purity to taste, drives unprecedented sales growth, sets stage for expanded healthier/tastier line extensions.

Fano Guitars

alt Fano campaign presents product and personality-driven contrarian alternative, drives most successful intro in boutique guitars.

Tone King Amplification

Vintage Modern campaign repositions Tone King at intersection of classic vintage and modern innovation, drives brand sales to record levels.

 

Mushroom Wisdom

New brand name and The Power Of Knowledge proposition strengthen nutraceutical brand’s leadership position, launch successful extensions.

Briggs & Riley

The Enlightened Traveler campaign presents luggage design innovations in a way consistent with how frequent travelers view themselves. Strengthens #1 position in luggage specialty stores.

Naked Juice

Undo campaign repositions Naked Juice from “preventive” to “remedy,” re-establishes sales momentum at critical point in brand’s development.

 

Two-Rock Amplifier Company

Two-Rock at TRI Studios presents “brand as event.” Features brand artists performing at Bob Weir’s TRI Studios. Integrated webcasts, ads, social and PR double sales in 9 months.

Goodman Gluten-Free

Delicious Comes to Gluten Free anchors Goodman Gluten Free brand creation, supports successful launch into major supermarkets.

D’Angelico Guitars

Reborn – and now a major force in hollow body guitars. Reborn campaign brings previously dormant guitar brand to category-changing life.