We begin by uncovering new and unexpected insights about your customer, company and competition – the “three C’s.” Our method includes a uniquely powerful customer insights technique that reveals exactly how your brand and product best fit into customer lives.
We draw on our insights and strategic expertise to crystallize your focused, emotional brand platform and proposition: your “spirit of the athlete”/Just Do It (Nike), your “advanced engineering”/The Ultimate Driving Machine (BMW), your “timelessness”/A Diamond is Forever (DeBeers).
We apply our award-winning creative expertise to the development of a core, informing brand creative concept that brings your brand platform and proposition to striking creative life at every communication touchpoint.
Customer insights workshops and interviews
Brand strategy, platform and proposition development
Core brand creative concept
Brand name, logo, graphics, label design
Brand elevator pitch and PR boilerplate
Essential product photography: tabletop and location
Branded website & online presence
Key collateral and sales support materials
Tradeshow presence, including booth design & graphics
Branded content, including brand story, brand video, e-newsletter & blog content
Brand media & outreach plan: Development & management
Social strategy development & content
Advertising: Breakthrough consumer and trade campaigns