Approach
Our expert brand development
and communication approach
helps your brand win:
- We begin by uncovering new and unexpected insights about your customer, company and competition – the “three C’s.” Our method includes a uniquely powerful customer insights technique that reveals exactly how your brand and product best fit into customer lives.
- We draw on our insights and strategic expertise to crystallize your focused, emotional brand platform and proposition: your “spirit of the athlete”/Just Do It (Nike), your “advanced engineering”/The Ultimate Driving Machine (BMW), your “timelessness”/A Diamond is Forever (DeBeers).
- We apply our award-winning creative expertise to the development of a core, informing brand creative concept that brings your brand platform and proposition to striking creative life at every communication touchpoint.
Services
- Customer insights workshops and interviews
- Brand strategy, platform and proposition development
- Core brand creative concept
- Brand name, logo, graphics, label design
- Brand elevator pitch and PR boilerplate
- Essential product photography: tabletop and location
- Branded website & online presence
- Key collateral and sales support materials
- Tradeshow presence, including booth design & graphics
- Branded content, including brand story, brand video, e-newsletter & blog content
- Brand media & outreach plan: Development & management
- Social strategy development & content
- Advertising: Breakthrough consumer and trade campaigns
- Branded events and promotions
- Dealer/buyer outreach programs and presentations
- Targeted press and PR
Portfolio