Portfolio

Selected Work

Since our founding in 2003, we’ve helped our clients win. Our work includes customer insights workshops; brand platform, proposition and core creative concept; brand name, logo, graphics and label design; branded website development; core collateral; trade presentations; advertising campaigns; targeted PR; social strategy and a wide range of branded content.

 

p-jpc2JOHN PAGE CLASSIC

The Custom Production Guitar drives breakthrough launch year sales, Guitar Player Magazine Hall of Fame selection.  See the work

 

 

p-sanf2SANFAUSTINO

The Calcium Water features spokes-skeleton Bones, opens 4400 doors in 18 months. Best American Advertising, US Ad Review. NY Times feature.  See the work

 

 

p-reebok2REEBOK

What a Place to Play drives excitement, traffic and $100-million Year One sales at new Reebok destination at Sears.  See the work

 

 

p-vitalVital Choice

Savor the Essence of Purity ties purity to taste, drives unprecedented sales growth, sets stage for healthier/tastier line extensions.  See the work

 

 

p-fanoFano Guitars

alt Fano presents product and personality-driven contrarian alternative, drives most successful recent intro in boutique guitars.  See the work

 

 

p-tonekingTone King Amplification

Vintage Modern places Tone King at intersection of classic vintage and modern innovation, drives brand sales to record levels.  See the work

 

 

p-mush2Mushroom Wisdom

New brand name and The Power Of Knowledge proposition strengthen nutraceutical brand’s leadership position, launch successful extensions.  See the work

 

 

p-briggs2Briggs & Riley

The Enlightened Traveler presents luggage design innovations in a way consistent with how frequent travelers view themselves. Strengthens #1 position in luggage specialty stores.  See the work

 

 

p-nakedNaked Juice

Undo repositions Naked Juice from “preventive” to “remedy,” re-establishes sales momentum at critical point in brand’s development.   See the work

 

 

p-two-rock2Two-Rock Amplifier Co.

Two-Rock at TRI Studios presents “brand as event,” doubles sales in 9 months.  See the work

 

 

p-goodman2Goodman Gluten-Free

Delicious Comes to Gluten Free drives successful launch into supermarket in-store bakery.  See the work

 

 

p-d-angelico2D’Angelico Guitars

Reborn proposition brings previously dormant guitar brand to category-changing life.  See the work

 

 

Selected Additional Work

Selected Additional Work

Portfolios available on request.

logo-florida-crystals

Florida crystals

Package redesign for leading organic sugar brand fuses “goodness” and “contemporary.”

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GoWall Meeting Productivity App

Brand name and Amazing Meetings proposition embody unique user experience.

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Guiltless Gourmet

Read Our Label Out Loud re-establishes brand in natural channel, grocery natural set.

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Inter-County Bakery Supply

Your Home for True Choice embodies the greater product selection that distinguishes brand.

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Lieberman Research Group

Lieberman Responds captures what customers believe sets this company apart.

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Neutrik Audio Connectors

Are You Good Enough for Neutrik? challenges artists, reinforces quality leadership.

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Pita Pillows

Pita Pillows name and The Heartier Pita proposition launch Israel’s best selling pita in US.

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Red Tail Aviation

Aviation Insight launches luxury aircraft service brand founded by leading military pilot.

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Zaro’s Family Bakery

A Family Obsession for Four Generations underlies brand’s successful expansion into supermarkets.