Selected Work

Since our founding in 2003, we’ve helped our clients win. Our work includes customer insights workshops; brand platform, proposition and core creative concept; brand name, logo, graphics and label design; branded website development; core collateral; trade presentations; advertising campaigns; targeted PR; social strategy and a wide range of branded content.



The Custom Production Guitar drives breakthrough launch year sales, Guitar Player Magazine Hall of Fame selection.  See the work




The Calcium Water features spokes-skeleton Bones, opens 4400 doors in 18 months. Best American Advertising, US Ad Review. NY Times feature.  See the work




What a Place to Play drives excitement, traffic and $100-million Year One sales at new Reebok destination at Sears.  See the work



p-vitalVital Choice

Savor the Essence of Purity ties purity to taste, drives unprecedented sales growth, sets stage for healthier/tastier line extensions.  See the work



p-fanoFano Guitars

alt Fano presents product and personality-driven contrarian alternative, drives most successful recent intro in boutique guitars.  See the work



p-tonekingTone King Amplification

Vintage Modern places Tone King at intersection of classic vintage and modern innovation, drives brand sales to record levels.  See the work



p-mush2Mushroom Wisdom

New brand name and The Power Of Knowledge proposition strengthen nutraceutical brand’s leadership position, launch successful extensions.  See the work



p-briggs2Briggs & Riley

The Enlightened Traveler presents luggage design innovations in a way consistent with how frequent travelers view themselves. Strengthens #1 position in luggage specialty stores.  See the work



p-nakedNaked Juice

Undo repositions Naked Juice from “preventive” to “remedy,” re-establishes sales momentum at critical point in brand’s development.   See the work



p-two-rock2Two-Rock Amplifier Co.

Two-Rock at TRI Studios presents “brand as event,” doubles sales in 9 months.  See the work



p-goodman2Goodman Gluten-Free

Delicious Comes to Gluten Free drives successful launch into supermarket in-store bakery.  See the work



p-d-angelico2D’Angelico Guitars

Reborn proposition brings previously dormant guitar brand to category-changing life.  See the work



Selected Additional Work

Selected Additional Work

Portfolios available on request.


Florida crystals

Package redesign for leading organic sugar brand fuses “goodness” and “contemporary.”


GoWall Meeting Productivity App

Brand name and Amazing Meetings proposition embody unique user experience.


Guiltless Gourmet

Read Our Label Out Loud re-establishes brand in natural channel, grocery natural set.


Inter-County Bakery Supply

Your Home for True Choice embodies the greater product selection that distinguishes brand.


Lieberman Research Group

Lieberman Responds captures what customers believe sets this company apart.


Neutrik Audio Connectors

Are You Good Enough for Neutrik? challenges artists, reinforces quality leadership.


Pita Pillows

Pita Pillows name and The Heartier Pita proposition launch Israel’s best selling pita in US.


Red Tail Aviation

Aviation Insight launches luxury aircraft service brand founded by leading military pilot.


Zaro’s Family Bakery

A Family Obsession for Four Generations underlies brand’s successful expansion into supermarkets.